包裝設(shè)計即指選用合適的包裝材料，運用巧妙的工藝手段，為包裝商品進(jìn)行的容器結(jié)構(gòu)造型和包裝的美化裝飾設(shè)計。從中可以看到包裝設(shè)計的三大構(gòu)成要素。
包裝（packaging）是品牌理念、產(chǎn)品特性、消費心理的綜合反映，它直接影響到消費者的購買欲。我們深信，包裝是建立產(chǎn)品與消費者親和力的有力手段。經(jīng)濟(jì)全球化的今天，包裝與商品已融為一體。包裝作為實現(xiàn)商品價值和使用價值的手段，在生產(chǎn)、流通、銷售和消費領(lǐng)域中，發(fā)揮著極其重要的作用，是企業(yè)界、設(shè)計不得不關(guān)注的重要課題。包裝的功能是保護(hù)商品、傳達(dá)商品信息、方便使用、方便運輸、促進(jìn)銷售、提高產(chǎn)品附加值。包裝作為一門綜合性學(xué)科，具有商品和藝術(shù)相結(jié)合的雙重性。如北京唯創(chuàng)億和創(chuàng)造性的站在品牌的高度思考包裝，我們用品牌創(chuàng)新策略、消費者體驗洞察，提供創(chuàng)造性包裝解決方案。側(cè)重全產(chǎn)品系列包裝的識別架構(gòu)規(guī)劃，使包裝實現(xiàn)體系化，提升產(chǎn)品的終端表現(xiàn)。
外形要素
外形要素就是商品包裝示面的外形，包括展示面的大小、尺寸和形狀。日常生活中我們所見到的形態(tài)有3種，即自然形態(tài)，人造形態(tài)和偶發(fā)形態(tài)。但我們在研究產(chǎn)品的形態(tài)構(gòu)成時，必須找到種適用于任何性質(zhì)的形態(tài)，即把共同的規(guī)律性的東西抽出來，稱之為抽象形態(tài)。
我們知道，形態(tài)構(gòu)成就是外形要素，或稱這為形態(tài)要素，就是以一定的方法，法則構(gòu)成的各種千變?nèi)f化的形態(tài)。形態(tài)是由點、線、面、體這幾種要素構(gòu)成的。包裝的形態(tài)主要有：圓柱體類、長方體類、圓錐體類和各種形體以及有關(guān)形體的組合及因不同切割構(gòu)成的各種形態(tài)包裝形態(tài)構(gòu)成的新穎性對消費者的視覺引導(dǎo)起著十分重要的作用，奇特的視覺形態(tài)能給消費者留下深刻的印象。包裝設(shè)計者必須熟悉形態(tài)要素本身的特性及其表情，并此作為表現(xiàn)形式美的素材。
我們在考慮包裝設(shè)計的外形要素時，還必須從形式美法則的角度去認(rèn)識它。按照包裝設(shè)計的形式美法則結(jié)合產(chǎn)品自身功能的特點，將各種因素有機(jī)、自然地結(jié)合起來，以求得完美統(tǒng)一的設(shè)計形象。
Packaging design refers to the selection of appropriate packaging materials, the use of clever technical means for packaging commodities container structure modeling and packaging decorative design. You can see the three elements of packaging design.
Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers'purchasing desire. We firmly believe that packaging is a powerful means to build affinity between products and consumers. Today, with the globalization of economy, packaging and commodities have been integrated into one. Packaging, as a means of realizing the value of commodities and their use, plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important subject that enterprises and design have to pay close attention to. The function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales, and improve the added value of products. As a comprehensive discipline, packaging has the duality of commodity and art. For example, Beijing Weichuangyi and creative stand on the high brand thinking packaging, we use brand innovation strategy, consumer experience insight, to provide creative packaging solutions. Focus on the whole product series packaging identification framework planning, so that the packaging system, improve the final performance of the product.
Shape elements
The outline element is the appearance of the package surface, including the size, size and shape of the display surface. There are 3 forms of everyday life, namely, natural form, artificial form and accidental form. But when we study the form of a product, we must find a form that is applicable to any nature, that is, to extract the common regularity of things, called abstract form.
We know that the form is the form element, or called the form element, is in a certain way, the law constitutes a variety of forms. Form is made up of points, lines, faces and bodies. The main forms of packaging are cylindrical, cuboidal, conical and various shapes, as well as the combination of related shapes and the novelty of various forms of packaging formed by different cutting plays an important role in the visual guidance of consumers. The unique visual form can leave a deep impression on consumers. Packaging designers must be familiar with the characteristics of the form elements themselves and their expressions, and as a material for expressing the beauty of form.
When we consider the outline elements of packaging design, we must understand it from the perspective of formal beauty. According to the principle of formal beauty in packaging design and the characteristics of product function, various factors are combined organically and naturally to achieve a perfect and unified design image.
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